23%

Discount

For Books Of October

Time Limited Offer

Exp: 25 Oct, 2020

Solution Manual Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens ISBN 1259548155 9781259548154

$26.90$35.00 (-23%)

In stock

Click Icon bellow to Download sample Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens Solution Manual 1259548155 9781259548154

Compare

This is completed downloadable of for Contemporary Advertising and Integrated Marketing Communications 15th Edition by William F Arens Solution Manual

Solution Manual Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens ISBN 1259548155 9781259548154

Solution Manual Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens ISBN 1259548155 9781259548154

Instant download Contemporary Advertising and Integrated Marketing Communications 15th Edition by William F Arens Solution Manual pdf docx epub after payment.

Product Details:

Language: English

ISBN-10: 1259548155

ISBN-13: 978-1259548154

ISBN-13: 9781259548154

Author: William F Arens

Relate Product:

Test Bank for Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens ISBN 1259548155 9781259548154

Table of Content:

Part One: What are Advertising and Integrated Marketing Communications?

Chapter 1: Advertising and IMC Today

Chapter 2: The Big Picture: The Evolution of Advertising and IMC

Chapter 3: The Big Picture: Economic and Regulatory Aspects

Chapter 4: The Scope of Advertising: From Local to Global

Part Two: Planning the Campaign

Chapter 5: Marketing and Consumer Behavior: The Foundations of Advertising

Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Chapter 7: Research: Gathering Information for IMC Planning

Chapter 8: Marketing and IMC Planning

Chapter 9: Planning Media Strategy: Disseminating the Message

Chapter 10: Creative Strategy and the Creative Process

Part Three: Executing and Evaluating the Campaign

Chapter 11: Creative Execution: Art and Copy

Chapter 12: Print, Electronic, and Digital Media Production

Chapter 13: Using Print Media

Chapter 14: Using Electronic Media: Television and Radio

Chapter 15: Using Digital Interactive Media

Chapter 16: Social Media

Chapter 17: Using Out-of-Home, Exhibitive, and Supplementary Media

Chapter 18: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Chapter 19: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

People Also Search:

contemporary advertising and integrated marketing communications 15th edition
contemporary advertising and integrated marketing communications 15th edition edition
contemporary advertising integrated marketing communications 15th edition edition pdfcontemporary advertising 15th edition
contemporary advertising 15th edition pdf
contemporary advertising 15th edition access code

Be the first to review “Solution Manual Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens ISBN 1259548155 9781259548154”

Your email address will not be published. Required fields are marked *

Reviews

There are no reviews yet.

DMCA.com Protection Status

Main Menu