Test Bank for Foundations of Marketing 6th Edition by Pride Ferrell ISBN 128542977X 9781285429779
Click Icon below to Download sample Marketing 6th Edition by William M. Pride, O. C. Ferrell Test Bank
This is completed downloadable of Marketing 6th Edition by William M. Pride, O. C. Ferrell Test Bank.
Instant download Foundations of Marketing 6th Edition by William M. Pride, O. C. Ferrell Test Bank pdf docx epub after payment.
ISBN-10 : 128542977X
ISBN-13 : 978-1285429779
ISBN-13 : 9781285429779
Auther: William M. Pride, O. C. Ferrell
Table of Contents:
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Information Systems.
5. Target Markets Segmentation and Evaluation.
PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. E-Marketing, Digital Media, and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Developing and Managing Prices.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Financial Analysis in Marketing.
Sample Marketing Plan.
Careers in Marketing.
People Also Search:
foundations of marketing 6th edition pdf free download
foundations of marketing 6th edition online
foundations of marketing 8th edition ebook
foundations of marketing chapter 1
foundations of marketing free download